Recently I supervised a series of holiday commercials for Target, in addition to a short musical (called "The Toycracker") that will air during the ABC broadcast of Frozen on December 11th. The team that I helped assemble did a great job handling four commercials and the seven minute short within a very swifly-moving six weeks. Hats off to them for their great work. You can find more info about this on my project page for Target.
I am a Visualization Supervisor and Senior Animator in Los Angeles with over eighteen years of experience in the entertainment industry. In my spare time, I create illustrations and visual art with my family.
WHAT IS VISUALIZATION?
Visualization is a process that creates an early version of a project quickly and relatively inexpensively, usually through computer animation. It is common in the entertainment and technology fields, on projects like films, television shows, commercials, VR experiences, and theme park rides.
"Previs" artists create a film's digital blueprint early in preproduction by 3D-animating sequences in the computer before shooting begins, normally around the time of casting. Frequent iterations allow for story ideas to be explored, and alternate The detail provided by this blueprint is crucial for the film crew to determine how to best film the story.