<Projects
Pepsi "Halftime Touches Down" Super Bowl XLIX Commercial (2015)
Agency: Mekanism
Director: Ben West
Previs Company: Proof, inc.
Role: Previsualization Artist, Asset Builder
Time on project: December 2014
Previs Supervisor: Earl Hibbert
Pepsi has done several variations of UFO commercials over the past decades, but this was an especially inspired metaphor because it reinforced the resemblance of the University of Phoenix Super Bowl stadium' to an alien aircraft. Our previs team had one week to create a sixty-second previs edit, as well as a thirty second cutdown, which required good communication and a fast working pace. In the end, Pepsi preferred the thirty second cutdown, which aired at halftime during Super Bowl XLIX to enormous ratings.
Sequences on which I worked:
Garage band and dog get beamed up by UFO
Pepsi "Halftime Touches Down" Super Bowl XLIX Commercial (2015)
Agency: Mekanism
Director: Ben West
Previs Company: Proof, inc.
Role: Previsualization Artist, Asset Builder
Time on project: December 2014
Previs Supervisor: Earl Hibbert
Pepsi has done several variations of UFO commercials over the past decades, but this was an especially inspired metaphor because it reinforced the resemblance of the University of Phoenix Super Bowl stadium' to an alien aircraft. Our previs team had one week to create a sixty-second previs edit, as well as a thirty second cutdown, which required good communication and a fast working pace. In the end, Pepsi preferred the thirty second cutdown, which aired at halftime during Super Bowl XLIX to enormous ratings.
Sequences on which I worked:
Garage band and dog get beamed up by UFO
Agency
