<Projects
Dick's Sporting Goods "Night at the Distribution Center" (2020)
Previs Company: Moving Picture Company
Role: Previsualization Supervisor
Time on project: September 2020
CG Supervisor: Chris Bernier
Agency: Anomaly
In the later part of 2019, there was an excellent opportunity to work on the Black Friday, Thanksgiving, and Winter holiday advertising campaigns for big box tech retailer Best Buy. Tailored for web ads on social media platforms YouTube and Twitter, the challenge was to maximize the impact each product would have in the short time it would be visible on-screen, while strengthening and fitting each brand.
Using an atypical set up from past projects, I worked on Linux PCs for the 3D work and Macs for Adobe Creative Suite programs. I textured products that were modeled by others, and lit and rendered them in Maya's Viewport 2.0, which looked quite similar to the final Arnold renders done later in the pipeline. Over the course of several weeks, I generated dozens of variations for the camera and product animations across five different commercials. One by one, the "shots" were honed and approved, and it wasn't long after finishing that they would appear on the web. When the 2020 fiscal earnings reports were released by the company, they revealed that their holiday sales provided stronger-than-expected results.
Key responsibilities:
Overseeing previs production for the Fulfillment Center, Semi-Truck, and Christmas House sequences
Previs cameras and animation
Creating edits
Maya modeling, texturing, and lighting
Web conferences with MPC NY Advertising team
Specific shots included:
Vampire Golf Club
Autostore Room
Team size: 6
Shots: 23
Sequences: 1
Dick's Sporting Goods "Night at the Distribution Center" (2020)
Previs Company: Moving Picture Company
Role: Previsualization Supervisor
Time on project: September 2020
CG Supervisor: Chris Bernier
Agency: Anomaly
In the later part of 2019, there was an excellent opportunity to work on the Black Friday, Thanksgiving, and Winter holiday advertising campaigns for big box tech retailer Best Buy. Tailored for web ads on social media platforms YouTube and Twitter, the challenge was to maximize the impact each product would have in the short time it would be visible on-screen, while strengthening and fitting each brand.
Using an atypical set up from past projects, I worked on Linux PCs for the 3D work and Macs for Adobe Creative Suite programs. I textured products that were modeled by others, and lit and rendered them in Maya's Viewport 2.0, which looked quite similar to the final Arnold renders done later in the pipeline. Over the course of several weeks, I generated dozens of variations for the camera and product animations across five different commercials. One by one, the "shots" were honed and approved, and it wasn't long after finishing that they would appear on the web. When the 2020 fiscal earnings reports were released by the company, they revealed that their holiday sales provided stronger-than-expected results.
Key responsibilities:
Overseeing previs production for the Fulfillment Center, Semi-Truck, and Christmas House sequences
Previs cameras and animation
Creating edits
Maya modeling, texturing, and lighting
Web conferences with MPC NY Advertising team
Specific shots included:
Vampire Golf Club
Autostore Room
Team size: 6
Shots: 23
Sequences: 1
Commercial
Previs Supervisor:
Joshua Lange
Previs Artists:
David McMahon
Xavier Coton
Hannah Addington
Simon Halpern
Head of Visualization:
Patrick Smith
Visualization Producer:
Mary Loibl
Production Manager:
Kristin Aasen
Visualization Coordinator:
Maximilian Reid
Jing Marshall
Joshua Lange
Previs Artists:
David McMahon
Xavier Coton
Hannah Addington
Simon Halpern
Head of Visualization:
Patrick Smith
Visualization Producer:
Mary Loibl
Production Manager:
Kristin Aasen
Visualization Coordinator:
Maximilian Reid
Jing Marshall
