Earlier this week I was able to attend one of the cast and crew screenings of The Avengers at the Academy of Motion Picture Arts and Sciences. The film came out incredibly well: funny, well-paced, and the visual effects are top-notch. It is truly a blockbuster in every sense of the word, and I feel very fortunate to have been involved with it. I hope those reading this blog check it out (preferably in 3D, which adds another level of immersion and fun) and enjoy it as much as I did. Remember to stay for the Easter egg at the very end, too. While you wait, be sure to look for the 'Previsualization by The Third Floor' credits (you'll see me as Joshua Lange on the left side of the screen).
I am a Visualization Supervisor and Senior Animator in Los Angeles with over eighteen years of experience in the entertainment industry. In my spare time, I create illustrations and visual art.
WHAT IS VISUALIZATION?
Visualization is a process that creates an early version of a project quickly and relatively inexpensively, usually through computer animation. It is common in the entertainment and technology fields, on projects like films, television shows, commercials, VR experiences, and theme park rides.
"Previs" artists create a film's digital blueprint early in preproduction by 3D-animating sequences in the computer before shooting begins, normally around the time of casting. Frequent iterations allow for story ideas to be explored, and alternate The detail provided by this blueprint is crucial for the film crew to determine how to best film the story.